Enterprise Integration & Modernisation
Your systems hold the answers. They just can’t agree on them.
Integration isn’t plumbing. It decides whether the business can trust its own numbers.
We connect the platforms you already run — customer records, marketing, commerce, finance, content — so information moves once, correctly, and with permission respected at every step. And we modernise the system that’s holding the rest back.
A 60-minute conversation about where your data disagrees with itself.
- Diageo
- Aviation Gin
- Taffer's
- Lone River
- Casa Famosa
The business problem
Nobody buys an integration. They buy the end of an argument.
The request is usually technical. The reason behind it almost never is — it's a number two teams can't agree on, or a person spending their week moving information between screens. These are the four conversations we're brought into most often.
Marketing has one customer count, finance has another, and the commerce platform has a third. Every meeting starts by deciding which number to believe.
"Which figure do I take to the board?"
Exporting from one system, reformatting, importing into another. It works until someone is on leave, and every pass introduces a small error nobody catches.
"We hired someone to copy and paste."
Someone signed up on one site, opted out somewhere else, and the two systems never spoke. Privacy rules differ by country and state, and you'd struggle to evidence any of it.
"If a regulator asked, we’d be guessing."
Every new project routes around the same platform because changing it is too risky. It has quietly become the reason nothing else can move quickly.
"Everything waits on that one system."
Integration capability
One team from mapping the estate through to continuous improvement.
Strategy, design, engineering, governance and ongoing monitoring sit in the same team — so the connections have an owner long after the project closes.
What systems you run, what data each one owns, and exactly where they disagree today.
Reliable links between platforms, built to keep working when one side changes underneath.
Sign-ups, profiles and permissions flowing correctly between your website, marketing and customer records.
The system everything routes around, moved forward step by step without stopping the business.
One trusted record per customer, with what they agreed to travelling alongside it everywhere.
Connections fail quietly. We watch them, alert on them, and fix them before anyone notices.
How the work usually arrives
Connect what you have, or replace what's blocking it.
Most requests are for the first. A good number turn out to need the second — because no connection can rescue a system that fundamentally can't do what the business now needs. We'll tell you which one you're facing before you spend anything.
Information moving between the systems you already own — automatically, in the right order, and recoverable when one of them is unavailable.
- Customer records
- Marketing platforms
- Commerce & finance
- Content systems
- Partner and supplier data
Replacing or rebuilding the platform every project has to work around — in stages, with the old one running until the new one has proven itself.
- System assessment
- Step-by-step replacement
- Data migration
- Parallel running
- Knowledge transfer
An integration built to hide a broken process makes it permanent. If two teams keep exchanging a spreadsheet because nobody agreed who owns the data, automating that exchange just makes the disagreement run faster. Sometimes the right answer is to fix the process, or retire one of the systems entirely — and that’s a cheaper project than the one you came to us for.
Choose the gap closest to yours. We’ll show you where the real problem usually turns out to be.
Proof · Diageo brand sites
Sign up on a brand site. Four systems have to agree on what just happened.
We build and integrate consumer brand sites for multiple clients and brands. Every 'Join Us' sign-up has to reach the marketing platform and the customer record correctly, carry what the person agreed to, respect age verification, and honour privacy rules that differ by country and by US state. Getting that wrong isn't a bug. In a regulated category it's a compliance incident.
What someone agreed to is recorded at the moment they agree, with the region they were in — before their details reach any marketing platform. Reconstructing that afterwards is impossible.
An opt-out anywhere has to reach every system holding that person. A connection that only runs one way creates a compliance problem the day someone unsubscribes.
If one platform is unavailable, the sign-up isn't lost and isn't sent twice when it returns. That behaviour is designed in, not hoped for.
Each brand keeps its own identity and content while sharing the same connection design — so a privacy rule change is one piece of work, not one per site.
Why Oxytal
Why us and not a specialist integration firm?
A fair question, and worth putting to everyone on your shortlist. Here's our honest answer.
Consumer sign-ups for a global drinks group, under age verification and privacy rules that change by country and by US state. When getting permission wrong is a compliance incident rather than a bug, you build differently — and that habit doesn't switch off.
Most integrations move the record and treat consent as somebody else's problem. We design the permission trail first and the data flow around it, because retrofitting that is the single most expensive thing we get called in to fix.
Platforms go down, change their rules, and rate-limit you without warning. Our connections queue, retry and never send the same thing twice — so an outage at their end doesn't become lost data at yours.
A firm that only does integration will always recommend integration. We modernise systems too, so we can tell you when connecting to something is preserving a problem rather than solving one.
Connections fail silently — nothing breaks visibly, records just stop arriving. We monitor and alert, so you find out from us rather than from a gap in next quarter's numbers.
Senior accountability in your timezone, engineering depth and genuine overnight cover. Not a handover at 6pm to people you've never spoken to — one team, two locations, working to the same plan.
What we work with
Chosen for your estate, not for our convenience.
We choose based on the systems you already run, what your team can maintain, your security obligations and long-term cost — not technology trends.
- Salesforce
- Klaviyo
- HubSpot
- Braze
- Consent platforms
- Customer data platforms
- Shopify & Adobe Commerce
- NetSuite
- SAP
- Dynamics 365
- Payment providers
- Tax and compliance services
- Contentful
- Sanity
- SharePoint
- Digital asset libraries
- Search platforms
- Localisation services
- Direct platform connections
- Event-driven messaging
- Scheduled transfers
- Integration platforms
- Custom connectors
- Partner and supplier feeds
- Monitoring and alerting
- Automated testing
- Retry and recovery
- Access control
- GDPR and CCPA alignment
- Audit reporting
How we engage
Three ways in. All start with mapping what you actually have.
Two to three weeks. We map the systems, the data each one owns and where they currently disagree, then come back with costed options and an order of work. Most clients find at least one connection nobody knew had stopped.
Delivered in stages, highest-value connection first, each one proven with real data before the next begins. The manual process stays running in parallel until the automated one has earned its place.
We watch what's live — alerting when something stops, handling platform changes at either end, and adapting connections as your business changes. Reported monthly.
Straight answers
What clients ask first.
Do we need to buy an integration platform?
Often not. For a handful of connections, buying a platform adds a licence, a skill your team doesn't have, and another thing that can break. Direct connections are simpler and cheaper to run. A platform earns its place when you have many connections, several teams building them, or a genuine need for non-technical people to change how data flows. If you already own one we'll use it rather than sell you a replacement.
What happens when one of the systems is unavailable?
Nothing is lost, and nothing arrives twice when it comes back. Records are held, retried on a sensible schedule, and each one carries a marker so the receiving system can recognise a repeat. This matters more than people expect: the most common cause of duplicate customer records isn't bad data, it's a retry after a timeout that nobody designed for.
How do you handle customer permissions across systems?
We record what someone agreed to at the moment they agreed, along with when and which region they were in, and that record travels with their details into every system that receives them. Withdrawal flows the same way in reverse — an opt-out anywhere reaches everywhere. It's harder than sending the data alone, and it's the part that matters when someone asks you to prove it.
Can you work with the connections we already have?
Yes, and we'd usually rather improve them than replace them. Part of the review is establishing which existing connections are sound, which are fragile but fixable, and which are genuinely beyond saving. Replacing something that works is spending your budget on activity rather than outcome.
How will we know it's still working in a year?
Because we watch it. Connections fail quietly — nothing errors visibly, records just stop arriving, and it surfaces weeks later as a gap in a report. Everything we build reports whether it ran, how many records moved and whether anything was rejected, with alerts when the pattern changes. On a review we frequently find a connection that stopped months ago and nobody noticed.
Who actually does the work?
A named team across Dublin and Chandigarh — the same people from mapping through to ongoing support. No account-management layer between you and the people doing the work. You'll meet them before anything is agreed.
Related services
Integration rarely stands alone.
The custom pieces an integration always needs.
04Cloud & TransformationMoving the systems you're connecting.
06Digital CommerceWhere orders meet finance and fulfilment.
07AI & Agentic EngineeringAutomating the work the data creates.
Start with where the numbers disagree.
Sixty minutes with the engineers who build these connections. Bring the report two teams argue about, the spreadsheet someone rebuilds every Monday, or the system everything has to work around. We’ll tell you what we’d do and what it’s worth doing.